Teva Pharmaceutical

Illustration & Motion
Client work 2015

Teva, a leading multinational pharmaceutical company looked to raise awareness on opioid abuse, and the harmful nature of abusing drugs, specifically painkillers. The client was very keen for the animation not to become a 'how to' video, but rather an educational piece based on research and fact.

These styleframes were made to look informative and neutral, and to get away from any negative connotations or stigmas attached to drug abuse. Also bearing in mind Teva's colour palette and brand guidelines.