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University of Sussex

Illustration
Pitch 2014

The University of Sussex is renowned for its acclaimed research facilities. Perhaps one of its biggest claims to fame is the study of the Buckminsterfullerene of buckyball . These are some of treatment frames, full of hexagonal shapes and geometry inspired by the buckyball. The outcome was a video that would help focus the University's vision on growth, infrastructure, quality, and economic impact to the future.

Originally a few design routes were pitched. One took shape around an abstract landscape based on the ancient Giant's Causeway, which could be used to form landscapes and a story. The second design headed into another more abstract route based solely on the buckyball itself. A third route used simple geometric shapes, and lots of textures to tell a story. The fourth route won, and so the video became more a live action shoot of the University campus without lots of animation.