The University of Sussex is renowned for its acclaimed research facilities. Perhaps one of its biggest claims to fame is the study of the Buckminsterfullerene of buckyball . These are some of treatment frames, full of hexagonal shapes and geometry inspired by the buckyball. The outcome was a video that would help focus the University's vision on growth, infrastructure, quality, and economic impact to the future.

Originally a few design routes were pitched. One took shape around an abstract landscape based on the ancient Giant's Causeway, which could be used to form landscapes and a story. The second design headed into another more abstract route based solely on the buckyball itself. A third route used simple geometric shapes, and lots of textures to tell a story. The fourth route won, and so the video became more a live action shoot of the University campus without lots of animation.